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Your go-to source for new ideas and inspiration.

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    The latest iteration of the Call of Duty franchise, 'Call of Duty: Elite,' combines the connective logic that powers Facebook with its popular game.

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    US videogame developer Activision is set to launch a game called 'Skylanders: Spyro's Adventure' that incorporates physical toys into digital gameplay.

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    Game publisher Activision is looking to expand the eSports audience and allow for multi-player games to go directly from consoles to online.

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    Green Throttle Games is developing a system to transform an Android smartphone in to a full gaming console with up to four controllers.

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    In conjunction with the Austin City Limits festival, Uber staged an activation celebrating the city's musicians who drive for the ridesharing app when they're not on stage

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    Founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

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    Lively CEO and founder Michelle Cordiero explains how the women's apparel company is evolving with the changing face of retail, marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

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    Adding value with enhanced service offerings like social media integrations and apps, brands are thinking of innovative ways to engage luxury consumers at every touchpoint

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    Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

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    From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

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    In the second part of this interview, the retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)

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    Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

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    Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

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    For today’s consumer, the definition of luxury is changing; it’s more about enhancing their lives than enhancing their status. Therefore, legacy brands are being outpaced by a proliferation of new players who are better at meeting these changing expectations. This research paper highlights key insights and examples—from within the luxury category and outside of it—that luxury brands can use in order to redefine how they connect with the modern consumer. From highlighting their craftsmanship through product transparency to adding value with enhanced service offerings to providing access to unforgettable experiences, brands are thinking of new ways to engage luxury consumers at every touchpoint. Published October 2018
    #apparel #brand-touchpoints #exclusive #exclusive-experiences #luxury #papers #premium #transparency #value-ecosystem #values

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    Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

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    Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

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    The retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)

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    Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

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    As men become prominent luxury consumers, retailers are providing on-demand and personalized services as well as tailored product offers to male clientele

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    The following research provides a look at several ways that retailers and DTC brands are creating products and services geared towards male consumers that are inspiring lifestyle habits through convenience and/or enhanced value to consumers. The paper highlights key insights and examples that look at how companies are leveraging technology to deliver personalization, curation, and expertise to create a differentiated retail experience. Published October 2018
    #apparel #beauty #cosmetics #curation #dtc #fashion #lifestyle #men #papers #personalization #premium #retail #shopper-education-assistance

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