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‘Call of Duty’ Social Network Creates The Ultimate Multiplayer

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The latest iteration of the Call of Duty franchise, 'Call of Duty: Elite,' combines the connective logic that powers Facebook with its popular game.

Offscreen Toys Spring To Life In A Videogame [Future Of Gaming]

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US videogame developer Activision is set to launch a game called 'Skylanders: Spyro's Adventure' that incorporates physical toys into digital gameplay.

New ‘Call Of Duty’ Will Include Built-In Live Streaming To Youtube

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Game publisher Activision is looking to expand the eSports audience and allow for multi-player games to go directly from consoles to online.

Game Designer Wants To Replace Videogame Consoles With Smartphones

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Green Throttle Games is developing a system to transform an Android smartphone in to a full gaming console with up to four controllers.

Interview: How Uber Is Activating Its Customers And Celebrating Its Drivers

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In conjunction with the Austin City Limits festival, Uber staged an activation celebrating the city's musicians who drive for the ridesharing app when they're not on stage

Interview: Dirty Lemon Founder On Beverage Innovation And Next-Generation Customer Loyalty

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Founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

How A Women’s Apparel Brand Taps The Power Of Community In Retail’s Brave New World

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Lively CEO and founder Michelle Cordiero explains how the women's apparel company is evolving with the changing face of retail, marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

How Brands Like Outdoor Voices Are Using Social Media To Engage The Modern Luxury Consumer

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Adding value with enhanced service offerings like social media integrations and apps, brands are thinking of innovative ways to engage luxury consumers at every touchpoint

How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans

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Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

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From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Interview: Storefront CEO On The “Phygital” Retail Experience Of The Future

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In the second part of this interview, the retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)

How Brands Like Away Use Content And Services To Integrate Into The Consumer’s Life

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Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

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Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

[New report] Defining The Modern Luxury Experience Across Brand Touchpoints

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For today’s consumer, the definition of luxury is changing; it’s more about enhancing their lives than enhancing their status. Therefore, legacy brands are being outpaced by a proliferation of new players who are better at meeting these changing expectations. This research paper highlights key insights and examples—from within the luxury category and outside of it—that luxury brands can use in order to redefine how they connect with the modern consumer. From highlighting their craftsmanship through product transparency to adding value with enhanced service offerings to providing access to unforgettable experiences, brands are thinking of new ways to engage luxury consumers at every touchpoint. Published October 2018
#apparel #brand-touchpoints #exclusive #exclusive-experiences #luxury #papers #premium #transparency #value-ecosystem #values

How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers

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Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

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Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Interview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies

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The retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)

How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

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Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

How Retailers Like Mr Porter And Nordstrom Are Curating Shopping For Male Consumers

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As men become prominent luxury consumers, retailers are providing on-demand and personalized services as well as tailored product offers to male clientele

[New report] Evolving The Next-Gen Male Retail Experience

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The following research provides a look at several ways that retailers and DTC brands are creating products and services geared towards male consumers that are inspiring lifestyle habits through convenience and/or enhanced value to consumers. The paper highlights key insights and examples that look at how companies are leveraging technology to deliver personalization, curation, and expertise to create a differentiated retail experience. Published October 2018
#apparel #beauty #cosmetics #curation #dtc #fashion #lifestyle #men #papers #personalization #premium #retail #shopper-education-assistance
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