PSFK

The menswear retailer is distinguishing its brand in the premium apparel space by not only making more of its core merchandise available in extended sizes, but also by focusing on proper fits at every size, all while maintaining price parity

Striving to serve employees' increasing interest in healthy eating, companies are providing nutritious yet convenient food options by incorporating technology like fresh vending into the office

Companies are looking for ways to not only create convenient coworking spaces, but also provide members with additional amenities and services that cater to their interests, offering art exhibits, full-service restaurants, fitness studios, wellness programs and more

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Retailers are responding to consumer demand for products that assist them with their health and wellness needs, offering them apparel with tech-enabled fitness tracking and training capabilities

Our flagship Future of Retail 2019 report unpacks the DTC opportunity by examining key trends and presents strategies that all brands and retailers can implement in order to own the entire retail life cycle

Increasing awareness of health and wellness is driving interest among consumers in daily health monitoring, and brands are responding with connected apparel and wearables

Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems. The report examines three key pillars that define the space, through the lens of 9 key trends, supported by best-in-class case studies, statistical data and analysis. It also includes insights collected from the PSFK x Suzy Future of Retail 2019 Consumer Survey, a survey of over 500 consumers conducted by PSFK and Suzy, the consumer intelligence platform. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. Published October 2018 #crm #deep-dives #direct-to-consumer #dtc #loyalty #member-research #retail #supply-chain

Whether designing a personal wardrobe or pairing previously purchased pieces together to form a stylish ensemble, brands are using AI-enabled technology to provide their customers with personalized shopping and styling

Chief Customer Office, Ben Steele, tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

From color-changing fabrics to garments that can answer phone calls, apparel retailers are enhancing how consumers interact with their clothing with wearable technology, enabling useful functions and capabilities

The following research provides a look at several ways that companies are designing smart fabrics and connected apparel that optimize consumers’ product experiences and overall lifestyles. The paper highlights key insights and examples that look at how companies are leveraging sensors, blockchain, and artificial intelligence to deliver personalization, customization and functionality. Published October 2018

#ai #artificial-intelligence #blockchain #customization #fashion #papers #personalization #premium #retail #smart-fabrics

The hospitality group used feedback and data to build a new hotel brand, Avid Hotels, specifically designed for the young, professional, and value-conscious traveler

Consumer sentiment analysis shows that digitally native brands are taking prime spots in apparel, grocery and beyond

This report provides an overview of technologies being implemented by department store leaders across the customer experience journey, and explores best-in-class examples of innovations that are driving growth and efficiency, enabling new business models, and ultimately, elevating shoppers’ experiences both inside and outside of brick-and-mortars. From brand immersion to membership experience, retailers are leveraging technologies, including AI, AR, VR, IoT and beacon sensors, to deliver personalization, customization and convenience. Published October 2018

#ai #apparel #ar #beacon #brand-immersion #brand-immersion-activation #iot #kohls #loyalty-membership #membership #papers #premium #retail #vr

In this interview, Roula CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals