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    This research paper examines how fitness brands are engaging their consumers’ larger lifestyle needs with innovative services and experiences, primarily through personalization, convenience and community-centric offerings. By integrating mobile apps, artificial intelligence and sensor-enabled technologies into the core fitness experience, as well as offering support outside of the gym, brands are cultivating a holistic fitness and wellness-oriented experience for customers. As a result, these brands are transforming themselves from fitness providers to holistic lifestyle partners.

    This report outlines key trends and best-in-class strategies that fitness brands are leveraging to not only meet their user’s wellness goals, but integrate themselves into consumers’ lifestyle routines. Alongside this trends-framework, PSFK has gathered research around the following areas: consumer insights, industry landscape, competitive landscape, two industry expert interviews, as well as providing strategic recommendations.

    Published November 2018 #ai #artificial-intelligence #equinox #fitness #hyper-personalization #live-streaming #mobile-apps #nike #papers #premium #social-fitness #spa #wellness

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    This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

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    The rise of DTC retail has created a dramatic shift in B2C strategies and practices, allowing brands like Kroger to maintain control of every aspect of how they market and sell the products

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    With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

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    Clinch CEO, Oz Etzioni, tells PSFK how he delivers a higher return on investment with personalized, responsive and social media-integrated advertising campaigns

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    PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

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    To keep up with vertically integrated competitors in the DTC space, established brands from Walmart to Kroger are re-evaluating supply chain technology and implementing automation to cut costs and better use employee time

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    In an interview with design platform The Wild, PSFK learned about how the company is enabling real-time virtual collaboration among designers, helping them craft customized, immersive store experiences informed by retailers' data

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    As detailed in PSFK's Future of Retail 2019 report, here's how eyewear company Warby Parker is reimagining the consumer experience, driving sales and remaining a top DTC brand by owning all elements of the retail life cycle

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    To help consumers wade through the overabundance of items available online and avoid unreliable reviews, MASSE is enabling social commerce between friends and family to share and recommend products

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    In an interview with PSFK, Beth Helmstetter, founder of charitable online gift registry The Good Beginning, discusses why couples are increasingly looking for more altruistic ways to celebrate their nuptials, and how her service helps design them a seamless portal for event-based donation

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    As consumers' relationships with brands move beyond the transactional, retailers find it increasingly important to integrate meaningfully into their customer's lifestyle

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    The coworking space teamed up with a design studio to create an oasis for members to enjoy meditation, yoga, naps and more, and featured products from KetelOne's recent Botanicals line, aimed at a generation of wellness-focused consumers

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    As consumers look to more holistic views on health, retailers are responding by enabling wellness recovery and fitness services that address both the physical and mental all in one setting

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    Thanks to the rise of e-commerce players like Amazon, consumers now expect that all retailers, both online or offline, will meet baseline levels of speed and service when it comes to last-mile delivery, and retailers are struggling to keep up. This need for personalized delivery and fast shipping places enormous pressure on the rigidity of supply chain flow. High-tech dreams of drones that can bring goods anywhere or autonomous delivery pods may arise in a not-to-distant future, but today, retailers need to reroute their supply chain to be lean, agile and responsive to consumer shopping behavior. PSFK’s Last-Mile Delivery Debrief explores how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies, to not only deliver more quickly, but also empower consumers with more flexible options and tailored service. Published November 2018 #debriefs #delivery #delivery-logistics #featured #fulfillment #inventory #logistics #member-research #product-pickup #retail #shipping #supply-chain

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    Adam Ross and Michael Pollak, founders of growing skincare and facial shop mini-chain Heyday, discuss their focus on making expert-led, personalized skincare available to all

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    Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support

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    Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Lively CEO and founder Michelle Cordiero explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

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    Prioritizing community and storytelling over markdowns and sales per square foot, Neighborhood Goods has set out to disrupt retail in Plano, Texas

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    Our newest debrief shows how brands and companies can reroute their supply chain to be lean, agile and responsive to consumer delivery expectations

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