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Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)

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This platform challenges competitors such as Pinterest and Wayfair by connecting customers with the opportunity to purchase products from design adds and offering concepts developed by industry experts

How Retailers Like Amazon Are Using Curation To Recommend Gifts

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Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options

How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season

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From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness

Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon

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This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

[New report] The China Debrief

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In recent years, China has become a laboratory of retail innovation, implementing changes quickly and on a large scale. Brands and retailers in China are not just blurring the line between online and offline retail but obliterating it with a dynamic, hybrid vision of retail that implements the best aspects of both, supported by a highly sophisticated logistics infrastructure that makes the shopping experience truly seamless. At the heart of these changes is the goal of putting consumer needs at the center. PSFK’s The China Debrief examines three major players  — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe and outline the immense opportunities for brands and retailers to transform the retail ecosystem. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. Published December 2018 #alibaba #asia #china #debrief #jd #member-research #offline-retai #purchase-path #retail #tencent

PSFK Retail Conference Preview: How A Natural, Cruelty-Free Oral Care Brand Is Disrupting The Industry With A Single Word: Hello

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Ahead of his presentation at PSFK's Future of Retail 2019 Conference next month, founder of hello oral care company, Craig Dubitsky, shares his insight on creating natural, cruelty-free daily-use products that are in synch with what consumers want—friendly, transparent and ethical

Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits

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The Canadian technology brand is creating a new way to experience smart glasses, with high-touch retail locations in Brooklyn and Toronto that enable personalized fit and function

How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

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Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

PSFK Looks At China, The World’s Retail Laboratory

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PSFK's latest debrief spotlights China’s leading retail and CX innovators, outlining how the future of global retail is happening in China today

DTC & The Future Of Retail: A Look At PSFK’s 2019 Conference Speakers

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New York Retail Innovation Week's cornerstone event will include senior speakers from Eileen Fisher, Bonobos, Pinterest and more

Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers

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The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

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Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

[New report] Incorporating Flavor Into The Brand Experience Ecosystem

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The following research provides an overview of innovative ways retailers are incorporating flavor into their brand engagements, product and service offerings to create meaningful experiences with audiences and fans. The paper includes examples of how brands are employing flavor to tell immersive brand stories, encourage people to try samples, enhance wellness and drive sales. Published December 2018 #brand-engagement #daily-harvest #digital-sampling #dove #flavor #food #papers #premium #sample #wellness

NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience

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Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience

Watch: The China Debrief Webinar Video

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In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 80+ page China Debrief, which shows how Alibaba, JD and Tencent are innovating along the purchase path

How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

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Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits

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The Canadian technology brand is creating a new way to experience smart glasses, with high-touch retail locations in Brooklyn and Toronto that enable personalized fit and function

[New report] Chicago Retail Guide 2018

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Chicago has always been a shopping city, growing from a fur-trading outpost in the 19th century to a major center for mail-order retail in the 20th century. Today, the city remains an important retail hub for a new generation of brands. PSFK’s Chicago Retail Guide highlights some of the key players who are establishing innovative brick-and-mortar concepts and creating memorable experiences for consumers. Published December 2018 #amazon-go #b8ta #birchbox #brick-and-mortar #chicago #city-guides #mcdonalds #member-research #retail #sephora #simon #snapshots #walgreens #warby-parker

PSFK Retail Conference Preview: How Eileen Fisher Enables Conscious Retailing

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Ahead of presenting at PSFK's Future of Retail 2019 Conference next month, Eileen Fisher's Vice President, Amy Hall, shares how the brand manages to balance profitability with sustainability, and drive engagement by providing solutions to consumer demand for ethical, transparent retail

Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?

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Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority
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