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    In this excerpt from PSFK's recently launched Retail Health & Wellness Debrief, take a look at eight of the most surprising retailers to embrace the evergreen health & wellness trend, speaking to its importance among consumers

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    Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

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    Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

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    The following research gives an overview on the toy industry, examining new ways brands and retailers are thinking about maximizing engagement around traditional formats and rethinking what’s possible with new technologies and channels.

    This research paper also provides insight and examples of how brands are driving relevance through playful and interactive marketing, experiential and educational retail, and lifestyle immersion

    Published January 2019 #big-box #children #disney #education #engagement #interactive-content #papers #party-city #premium #retail #target #toy #walmart

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    In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

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    Ahead of NYRIW panel New Destinations For Airport Retail, the VP of FRCH Design Worldwide, maker of experiences for brands from Simon to American Girl, gives her take on the future of airport retail design

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    Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience

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    Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations

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    Ahead of speaking at PSFK's Future of Retail 2019 Conference on January 16, Fifth Wall partner Natalie Bruss shares insight from the firm's unique vantage point as the connective tissue between real estate companies and digitally native vertical brands

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    PSFK speaks to co-founder and CEO Tal Nathanel about how SHOWFIELDS, dubbed "the most interesting store in the world," aims to use retail space in a new way, prioritizing discovery and community over sales

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    Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

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    Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

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    Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

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    Ahead of a panel on Rethinking Retail Real Estate, the retail startup's CEO, Mohamed Haouache, lends his insights on enabling short-term retail for brands like Hermes, Google, L'Oreal and more, as well as on China's fast-growing place in the future of retail (physical and otherwise)

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    Ahead of speaking on the panel IRL Retail Design in a Digital Age, Whereabout founder and creative director Gabriela Baiter explains how the studio helps digitally native brands as well as retailers like Uber and Floyd enable dynamic, interactive, memorable experiences that foster community and drive engagement

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    Ahead of the Store Design in a Digital Age panel during NYRIW, PSFK interviewed Hollwich Kushner architecture and design office CEO Marc Kushner to learn how leading retailers are creating memorable, brand-specific store experiences for customers

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    CEO Mads Ryder says the tabletop brand is ‘living in the past'—Here, the former LEGO executive discusses the cultural makeover he’s spearheading to usher the brand into the 21st century

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    Brands are adding extra interest to activations and physical locations by bringing animated characters to life

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    Ahead of speaking on the Why Consumer-Centric Brands Win panel, co-founder and CEO of Function of Beauty, Zahir Dossa, shares how his company is enabling the next-generation of personalized hair care, catering to each and every hair type with a unique algorithm and direct communication with customers

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    Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

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