Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food
NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses
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NYRIW Preview: How A Decentralized Digital Wallet Is Poised To Disrupt Ecommerce
Before partaking in a panel on Retail Tech Strategies for 2019, EVERY CEO and co-founder John Wantz speaks to PSFK about benefiting retailers and shoppers alike with a virtual wallet that empowers shoppers to monetize their own data while enabling brands to foster direct connections with customers
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Interview: Summersalt Founders On Building An Ecommerce Community With Content
Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way
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Gap Inc. Reveals The (Unsexy) Technology That Will Help Drive Business In 2019
James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a Stock and Shelf app will ease and enhance the shopper experience in meaningful ways
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Interview: How Alibaba’s North America B2B Business Streamlines The Retail Experience
An executive from Alibaba North America tells PSFK how the company is enabling other businesses to be better ecommerce retailers
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Stream PSFK’s Future of Retail 2019 Conference Live, This Wednesday January 16
For those unable to join us in New York City, PSFK will stream its Future of Retail conference live from the SVA Theater
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Interview: How K Health Uses Data To Help Patients Find The Right Medical Treatment
With primary care app K Health, founder Allon Bloch hopes to help fix healthcare from the outside by connecting consumers and collecting data
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How Alibaba Leads With Innovation In Transaction & Payment Technology
China's retail giant Alibaba is at the global forefront of new payment technology, harnessing facial recognition, mobile apps and more to merge the digital and physical for next-gen seamless transactions
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Interview: How Men’s Healthcare Startup hims Enables Convenient And Affordable Treatment
hims is an online-only personal care brand that combines low costs with FDA-approved and doctor-backed products that empower consumers to take care of their health from the privacy of their home
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[New report] New York Retail Innovation Guide 2019
From experiential flagships in Midtown to social media-friendly SoHo pop ups, the store has become as much a marketing channel as a place to buy, and offering access to an exclusive experience is becoming just as important as offering access to an exclusive item. New York retailers are utilizing technology to turn the physical store into a dynamic, personalized shopping experience, empowering store associates to provide a higher level of service.
New York retailers are also using technology to turn the store into an immersive environment that allows shoppers to enter into a physical embodiment of the brand’s heritage and ethos, with social media-friendly activations and experiences they can share. In this digital age, retailers have reimagined the store as a community space, offering shoppers a place to engage with like-minded brand fans in real life and creating a lasting emotional connection with the brand.
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[New report] Cultivating & Encouraging Digital And Physical Fan Communities
Consumers want more than just a conversation—they want to take part in the action. They view brands a valuable resource and seek opportunities to create and collaborate to accomplish more. Brands can act as both a partner and a platform, offering access to programs, initiatives and tools to allow consumers to connect and participate on a deeper level. These efforts can spark a halo effect that elevates both the brand and the broader community.
The following fan community report provides a quick look at new ways that brands and companies are engaging fans by designing or curating experiences that tap into the fan mindset and empower their passions.
Published January 2019
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How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations
Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences
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LVMH-Owned Cruiseliner’s ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail
Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea
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Op-Ed: Putting Your (Hairy) Customer Ahead Of Your Product
Georgina Gooley, co-founder of women's shaving brand Billie, explains how her company took on a stagnant industry to design products built on what women really want, mining social media comments, hosting focus groups and conducting surveys to gain key insights into female consumers' shaving preferences
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How Brands Like Burberry Generate Buzz With Digital Drops
Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions
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How Brands Like Lululemon Encourage Interaction With Collective Experiences
Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness
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Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World
PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings
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Interview: How MIRROR Reflects The Future Of Personalized Fitness
PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home
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How JD.com Remains A Leader In Delivery & Logistics Innovation
JD.com, one of China's top retailers, offers flexible delivery and fulfillment options to allow shoppers to choose the one that best meets their in-moment needs
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How Brands Like Starbucks Engage Consumers With Experiential Storytelling
In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers
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More Pages to Explore .....