Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences
How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations
↧
↧
LVMH-Owned Cruiseliner’s ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail
Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea
↧
Op-Ed: Putting Your (Hairy) Customer Ahead Of Your Product
Georgina Gooley, co-founder of women's shaving brand Billie, explains how her company took on a stagnant industry to design products built on what women really want, mining social media comments, hosting focus groups and conducting surveys to gain key insights into female consumers' shaving preferences
↧
How Brands Like Burberry Generate Buzz With Digital Drops
Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions
↧
How Brands Like Lululemon Encourage Interaction With Collective Experiences
Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness
↧
↧
Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World
PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings
↧
Interview: How MIRROR Reflects The Future Of Personalized Fitness
PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home
↧
How JD.com Remains A Leader In Delivery & Logistics Innovation
JD.com, one of China's top retailers, offers flexible delivery and fulfillment options to allow shoppers to choose the one that best meets their in-moment needs
↧
How Brands Like Starbucks Engage Consumers With Experiential Storytelling
In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers
↧
↧
How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success
SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry
↧
[New report] Amplifying The Benefits Of Wearables Through Personalized Experiences
The following research provides a snapshot of how companies are applying data gathering techniques to create health and wellness-oriented products that provide real-time, in-the-moment assistance and responsive feedback.
Published January 2019 #digital-coaching #gamified-wellness #health #papers #personalized #personalized-experiences #premium #wearable-x #wearables #wellness
↧
Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients
PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype
↧
How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking
Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs
↧
↧
Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience
The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way
↧
How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice
Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals
↧
8 Inspiring Strategies From China’s Leading Retailers
In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores
↧
Interview: Dadi’s At-Home Testing Empowers Male Consumers To Care For Their Fertility
Health startup Dadi's founder explains how the service aims to educate and empower men to take control of their fertility, with simplified yet thorough at-home testing and sperm storage solutions
↧
↧
How Fitness Brands Use Wearables To Enable Personalized Digital Coaching
Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence
↧
[New report] Evolving The Employee Experience In The Gig Economy
The following report provides a look at the way the employee experiences are evolving in the gig economy. The research includes articles and examples related to innovative ways that brands and companies are creating new solutions to streamline HR tasks through customizable staffing platforms, as well as how third-party startups are filling the gaps for employee needs, from transparent payments and elevated benefits to expense management.
Published February 2019
↧
Panel Discussion: New Destinations For Airport Retail
Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more
↧
More Pages to Explore .....